HKTB Extends “Hong Kong Neighbourhoods” to Launch “West Kowloon” for Advertising and marketing Artwork and Lifestyle Tourism of the Neighbourhood

HONG KONG–(Business enterprise WIRE)–The Hong Kong Tourism Board (HKTB) officially launched a West Kowloon neighbourhood programme, soon after featuring popular promotions “Old Town Central” and “Sham Shui Po – Each individual Bit Local” in the “Hong Kong Neighbourhoods” campaign. The most recent programme highlights the West Kowloon neighbourhood’s loaded heritage and vibrant road existence in Yau Ma Tei and Jordan together with its two new entire world-course museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open up in the stop of the 12 months and subsequent and develop into landmarks in art and cultural tourism. As artwork is inseparable from our existence, the programme builds a bridge in between the community everyday living of the bustling communities, household to many historic architectures and traditional craftsmanship, and the artistic lure of the WKCD.

HKTB Executive Director Mr Dane Cheng explained: “Experiential tourism is a mounting and inspiring pattern, notably where by it blends arts and tradition with reliable community lifestyle. The HKTB has decided on to launch this big-scale programme before borders reopen simply because we want inhabitants to savour the working experience 1st and uncover hidden gems in their neighborhood, rekindling their enthusiasm and appreciation and creating a harmonious artwork-existence aura in the West Kowloon neighbourhood. We hope Hong Kong individuals will then share their encounters with good friends and relations exterior Hong Kong. Other than, guests all around the environment are eager to vacation as shortly as vacation constraints are eased, and we will be capable to capitalise on the possibilities if we are well prepared in advance. We are also encouraging tour operators to develop in-depth tours for Hong Kong citizens to aid them program in advance for the return of worldwide site visitors.

“The HKTB believes the West Kowloon neighbourhood programme will not only travel domestic tourism and encourage consumption, but also unfold a favourable information and showcase Hong Kong’s new artwork and cultural travel opportunities to the globe and fireplace up desire in the district amongst people, who are eager to return as quickly as borders reopen.”

Five going for walks routes to uncover a prosperous heritage

Beginning from the stunning shoreline at the WKCD, the programme extends to Yau Ma Tei and Pitt Street, and spans along Nathan Road to access streets and paths close to Austin Street, Jordan.

To mirror the special qualities of each individual spot, the HKTB has devised five thematic walking tours focused on Heritage & Craftmanship, Cultural Arts and Culinary Arts. The routes go over a lot of little-identified corners of the town, this kind of as a bookstore hidden in the Tin Hau Temple, a seafood cafe transformed into an artwork hotel, and a condiment retail store advertising western dishes fused with standard fermented tofu.

The routes present recommendations for additional than 50 factors of curiosity, shops, and places to eat, and are accessible as an interactive e-map on the HKTB web-site (

  • Neon gentle on Shanghai Road
  • M+ (c) Virgile Simon Bertrand Courtesy of Herzog & de Meuron
  • Mido Cafe


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