About Cost-effective Luxury Group
Established in late 2014, Very affordable Luxurious Team is a privately owned company with a portfolio of global purse manufacturers Aimee Kestenberg, American Leather Co., and Home of Want.
The Business prides alone on main values primarily based all around “doing what is right” a put where the men and women issue, the merchandise issues, and interactions with our retail associates make any difference. With tough operate will come recognition in 2018, 2019 and 2020, for a few consecutive yrs, the Organization landed on the prestigious Inc. 5000 list of America’s Speediest Expanding Non-public Companies.
The Digital Art Director will be liable for ideating and offering powerful content throughout our electronic ecosystem, together with manufacturer.com, retailer.com and all social platforms. They will set up strategic inventive methods focused on optimization of property while adhering to manufacturer tips. The ideal candidate need to be skilled in establishing and producing material with a unique aim on the model internet websites, social media ads, screen banners, electronic mail promoting campaigns and additional. They will oversee and mentor a workforce of written content creators and is as a result accountable for fostering a optimistic and imaginative workforce spirit whilst handling the workflow, tasks, and execution of the team’s perform.
- Build seasonal advertising tactics and initiatives that support the model objectives, highlight new item launches and elevate consciousness of the brand name across all marketing and advertising channels.
- Make out and execute regular articles calendars and lover with cross-purposeful teams to travel out eyesight.
- Direct electronic workforce to create, structure and execute assets and strategies for brand name channels, including Facebook, Instagram, show banners, site banners and email strategies.
- Conceptualize and execute seasonal advertising campaigns and communications throughout e-commerce, e-mail, social media, paid out marketing and advertising, and affiliate channels that engage people and generate sales.
- Produce and implement process, criteria, and imaginative guidelines for all website imagery. Oversee artistic content and be certain reliable brand name voice and messaging across all consumer touchpoints ensure articles is engaging and elevates brand name storytelling and awareness.
- Act as the business enterprise owner of the web-sites, planning and executing regular creative updates, merchandise getting and merchandising, marketing tactics, and testing, optimization and analysis.
- Employing manufacturer calendars, partner with Creative Director and style and design workforce to travel imaginative strategy and execution across all electronic platforms.
- Operate closely with Functionality Promoting teams to produce tasks that supply on-model vision and marketplace ideal procedures.
- Be certain that do the job adheres to brand standards and challenge deliverables.
- Actively participate in social, net and marketing campaign imaginative brainstorms.
- Keep and regulate asset library on an ongoing foundation making use of appropriate file and folder naming devices. Give asset responses and make image selects in accordance to manufacturer tips and calendar specifications.
- Coordinate and go to web page and social media photoshoots with a hands-on tactic such as managing shot lists, setting up concept boards, choosing product or service, casting freelance expertise together with types, HMUA, stylist and added photographers, source shoot spots, defining specifications, and performing as the stage of make contact with for put up-output and products photography feed-back.
- Deliver imaginative briefs and supporting promoting information to guarantee accurate and optimized depiction of products features and benefits for marketing campaigns and landing web pages.
- Encounter as a graphic designer focused on electronic belongings fashion and/or e-commerce encounter a in addition
- Potential to concept, produce and create a broad wide range of resourceful belongings
- Potent being familiar with of electronic structure and conversion metrics
- Expertise generating paid out social ads and screen adverts.
- Knowledgeable with Adobe Resourceful Suite: InDesign, Photoshop
- Means to perform in a rapid-paced crew environment
- Sturdy awareness to depth and time management skills
- Familiarity with style traits
- Knowledge doing the job on photograph shoots
- Will have to be lively on all social media platforms and have a solid understanding of the social working experience and consumer interface of all key social platforms which includes Facebook, Instagram, TikTok, YouTube, Pinterest, and have an eye on emerging platforms.