Apple Tunes explained to artists it pays a penny for each stream, according to a letter considered by The Wall Avenue Journal.

The disclosure, created in a letter to artists sent Friday via the service’s artist dashboard and sent to labels and publishers, displays songs-streaming services’ escalating attempts to exhibit they are artist-helpful. Apple Inc.’s transfer can be witnessed as a riposte to Spotify Know-how SA, which previous month shared some particulars of how it pays the audio marketplace for streams on its platform.

Apple’s penny-for each-stream payment structure—which audio-industry experts say can dip lower—is around double what Spotify, the world’s major audio-streaming service, pays tunes-rights holders per stream. Spotify pays an average of about 1-third to a single-50 % penny for every stream, though its greater person foundation generates numerous much more streams. Apple’s payments occur out of regular membership earnings from buyers.

Artists, administrators and legal professionals, nonetheless reeling from the loss of touring profits through the pandemic, have been calling for bigger payouts from songs streaming, which has grown swiftly in the past yr. Lots of enthusiasts have joined the press to elevate artists’ payment.

The Union of Musicians and Allied Personnel weighed in on Apple’s letter Friday, saying that all songs streamers ought to pay out one penny for every stream at a minimum and inspired Apple to make its penny-per-stream payment not simply from a portion of its membership earnings.