Email Marketing – What to Send


This post is by Clint Watson, former artwork gallery operator and founder of BoldBrush, recognised for FASO Artist Web-sites, the primary company of experienced artist sites, the $38,000+ BoldBrush Painting Competition and the totally free everyday art advertising and marketing publication, FineArtViews. As a self-proclaimed “art fanatic”, Clint delights that BoldBrush’s downtown San Antonio, Texas workplace is total of first art, as is his household office environment. You can join with Clint on TwitterFacebook or his own blog site at



When it arrives to e-mail e-newsletter advertising and marketing, numerous artists seem at a reduction for what to really send out.


Most artists, having said that, have significantly more than most businesses to send out.  Let’s confront it, a new stunning piece of artwork is considerably much more inspiring to see in your inbox than an announcement of the most up-to-date variations in conditions and conditions of your credit history card.


With that in thoughts, right here are some articles ideas to get you started out.



  • Your Most up-to-date Artworks
    Send out pictures of your most recent artworks – and the story guiding those people performs.  What impressed you?  Why did you produce it?  When sending announcements about your most recent artwork, it’s most powerful if you initial present your best lovers initial chance to see and probably buy the new artwork.  Then deliver a 2nd announcement to anyone else.  This is the most vital detail you should be sending.  In point, it truly is so critical that in the FASO Artwork Marketing System, we have automatic it as substantially as probable.
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  • Show announcements
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  • Show invitations
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  • Announcement of an forthcoming workshop or course
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  • More mature functions
    If you really don’t have anything at all new then characteristic some thing more mature and especially increase the story of why you made the work.  What was your inspiration?  All over again, holding standard communication strains with your lovers open is so crucial that we have automatic this plan at FASO with what we contact “Market Manner.”  Our new artwork alerts immediately sends alerts of your new items.  When you have interaction “Boost Method”, we mail more mature pieces as an option if there hasn’t been any new artwork uploaded in a several weeks.
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  • Will work in system
    Men and women adore looking at how artwork is made.  As Austin Kleon claims in his ebook, Display Your Do the job, “There is the artwork, the completed piece, framed and hung on a gallery wall, and there’s your art do the job, all the working day-to-working day stuff that goes on driving the scenes in your studio…”People really do want to see how the sausage will get designed.” That’s how designers Dan Provost and Tom Gerhardt set it in their e-book on entrepreneurship, It Will Be Exhilarating. “By putting items out there, continually, you can variety a connection with your prospects”
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  • The business enterprise of artwork or the battle of currently being an artist
    This concept is in particular effective if other artists observe you, and you educate on line, offer lessons, or guide workshops.
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  • Outline your current successes or failures.
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  • A tour of your studio, and attention-grabbing minute or story from your studio
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  • Highlight other artists is effective that encourage you
    Despite the fact that, I typically never advocate artists target too considerably on a lookup motor technique, if you publish articles or blog posts about other artists who encourage you  to your blog site, you may possibly decide up some look for motor visitors from men and women looking for the other artist.  Highlighting your influences just isn’t just the right issue to do, it could lead to new fans on your web site.  This could be primarily powerful if your style is similar.
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  • Shots of you taken though hanging a new exhibit
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  • Just before and following photographs of a piece though in various stages and when concluded
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  • Announcement of web site posts.
    Inform a tale on your web site and e mail the initial several paragraphs with a contact to action for your admirers to “examine the relaxation of the tale” on your blog.
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  • A quite low-cost “tripwire”
    This is a even bigger subject matter we will address at some issue separately.  It’s perfectly recognised among marketers your most likely purchasers are people persons who have ordered from you in the previous.  A “tripwire” is one thing pretty economical built to get men and women to buy a little something from you.  This need to preferably be under $50.  It could be a tiny economical, print, a very small primary, or some thing that is $50 or less.  Because previous buyers are much more very likely to come to be upcoming prospective buyers, this could drastically raise the usefulness of your e-newsletter list.  I advocate this system above “bribing” persons to be part of your checklist with a popup and “no cost reward.”  Ideally, you would provide the “tripwire” reasonably soon immediately after another person joins your e-mail listing.
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I hope these thoughts have stimulated ideas for your personal newsletter!


For my most recent ideas on artwork advertising and marketing, artwork revenue ideas, and insider announcements about new FASO options we are doing the job on and releasing, you should really Follow me on TwitterFacebook, and Instagram.  That’s wherever I publish thoughts and opportunities in genuine time.  Be the first to know.


Until finally next time, you should keep in mind that Fortune Favors the Daring Brush.




Clint Watson

BoldBrush/FASO Founder & Artwork Fanatic


PS – What kinds of material have you found is most powerful in your very own publication campaigns?   Please hit reply or leave a comment and we will update the article with your good concepts.


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