HONG KONG, September 09, 2021–(Business enterprise WIRE)–The Hong Kong Tourism Board (HKTB) officially launched a West Kowloon neighbourhood programme, soon after featuring well known promotions “Aged Town Central” and “Sham Shui Po – Each and every Bit Nearby” in the “Hong Kong Neighbourhoods” marketing campaign. The newest programme highlights the West Kowloon neighbourhood’s wealthy heritage and lively street daily life in Yau Ma Tei and Jordan together with its two new environment-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open in the finish of the year and upcoming and become landmarks in artwork and cultural tourism. As art is inseparable from our life, the programme builds a bridge in between the area existence of the bustling communities, house to quite a few historical architectures and traditional craftsmanship, and the creative entice of the WKCD.

This push launch features multimedia. See the complete launch right here: https://www.businesswire.com/information/residence/20210909005430/en/

Neon mild on Shanghai Road (Photo: Enterprise Wire)

HKTB Government Director Mr Dane Cheng said: “Experiential tourism is a growing and inspiring trend, specifically in which it blends arts and society with authentic local lifestyle. The HKTB has selected to launch this significant-scale programme right before borders reopen due to the fact we want inhabitants to savour the expertise to start with and discover hidden gems in their community, rekindling their enthusiasm and appreciation and developing a harmonious art-everyday living aura in the West Kowloon neighbourhood. We hope Hong Kong people today will then share their activities with mates and kinfolk outdoors Hong Kong. Moreover, website visitors around the world are eager to journey as shortly as travel limits are eased, and we will be capable to capitalise on the chances if we are perfectly prepared in advance. We are also encouraging tour operators to generate in-depth excursions for Hong Kong people to aid them system in advance for the return of worldwide guests.

“The HKTB thinks the West Kowloon neighbourhood programme will not only drive domestic tourism and encourage consumption, but also distribute a good message and showcase Hong Kong’s new artwork and cultural travel alternatives to the environment and fire up curiosity in the district among the people, who are eager to return as quickly as borders reopen.”

Five walking routes to uncover a prosperous heritage

Starting up from the wonderful shoreline at the WKCD, the programme extends to Yau Ma Tei and Pitt Avenue, and spans alongside Nathan Highway to achieve streets and paths around Austin Street, Jordan.

To reflect the unique features of just about every area, the HKTB has devised five thematic walking tours focused on Heritage & Craftmanship, Cultural Arts and Culinary Arts. The routes deal with lots of minor-recognised corners of the city, this sort of as a bookstore concealed in the Tin Hau Temple, a seafood cafe remodeled into an art resort, and a condiment retailer marketing western dishes fused with classic fermented tofu.

The routes offer suggestions for more than 50 points of desire, retailers, and eating places, and are readily available as an interactive e-map on the HKTB web site (www.discoverhongkong.com/westkowloon-en).

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Contacts

Ms Vivian Li
Email: [email protected]