Electronic artwork is getting a raise with the development of the world’s first electronic artwork prize in Southeast Asia – the only artwork prize at any time initiated purely by Zurich-based Swiss private banking group, Julius Baer. Named the Julius Baer Upcoming Era Art Prize and initiated by the bank’s Singapore business office, it is focused to the art of our time, empowering younger talents and expressions in Southeast Asia who create employing the digital image. After four decades of supporting the arts in Switzerland, Julius Baer, existing in more than 20 international locations, has now established its sights on Asia. Judging is currently getting conducted, and 20 finalists and six prizewinners will be introduced by the next quarter of 2021. I sit down with Jason Moo, Head of Personal Banking Southeast Asia and Singapore Department Manager of Julius Baer, to explore the new artwork prize.

How did the idea occur about to start the Julius Baer Next Technology Art Prize?

Extending Julius Baer’s prolonged custom of supporting the arts to Asia, the bank’s next property industry, the bank is very pleased to enjoy a purpose in producing the region’s burgeoning art scene and selling a culturally varied, technologically-oriented arts community.

Why is Julius Baer launching the Julius Baer Next Era Art Prize now in the midst of the Covid-19 pandemic?

During these tough and unsure instances, artwork and creativity are required now additional than ever. Thanks to the limitations introduced on by the pandemic, the Up coming Technology Art Prize engages with a medium that is now rapidly starting to be the visible currency of every day daily life in the 21st century: the digital picture. This is also in line with the bank’s Next Era financial investment philosophy, which identifies and nurtures investment options in structurally escalating marketplaces. From images to the going image and digital truth, the digitally-created photo is a symptom of an impressed revolution for the masses, one particular that has authorized new technological know-how to be popularly accessed and, with it, a veritable explosion of written content generation. Dovetailing with the aims of Julius Baer’s technique to sustainable expense development, the artwork prize identifies and empowers artistic leaders and communities of the upcoming in their production of visuals that reflect the tone and texture of city existence nowadays.

After supporting artists in Switzerland, why are you now turning to Southeast Asian artists?

The financial emergence and escalating dominance of Asia is a person of the most extraordinary and interesting global phenomena of recent moments. Southeast Asia, in distinct, is a culturally loaded and complex area loaded with unique artists and we want to spotlight them.

How had been the 5 jurors – Barbara Staubli, curator of the Julius Baer Artwork Selection, Indonesian art collector Dr. Wiyu Wahono, Singapore-centered psychiatrist and Asian contemporary art collector Dr. Cheryl Loh, Audrey Yeo, founder of Yeo Workshop gallery in Singapore, and Inti Guerrero, a Manila-dependent curator and creative director of Bellas Artes Tasks – chosen?

Aside from Barbara who is the curator for our lender, our jurors had been decided on for their know-how, which differs across their purpose in the artwork sector – gallerist, collector or curator – but also owing to their bodily places and therefore networks all-around Southeast Asia.

How had been the 7 themes chosen? Are they right associated to the investment decision items the Julius Baer bank offers?

Sustainability has turn out to be an progressively crucial subject when it arrives to structuring financial commitment portfolios for the following generation of traders. This is reflected in our Next Era studies, which have mostly revolved around the themes Arising Asia, Electronic Disruption, Power Transition, Feeding the World, Potential Towns and Shifting Lifestyles. With its Up coming Technology Artwork Prize, Julius Baer is consequently presenting a system for aspiring inventive talents to convey their voice, through digital art, on the subject matter of a single of our expense themes or sustainability.