VIDEO: Laya Drops Visual For Reimagined Cover of Missy Elliott's Hit 'Sock It 2 Me'

Subsequent the launch of her critically-acclaimed EP, Um, Hello there earlier this calendar year, LAYA returns with the sultry visible for “Sock It 2 Me” just in time for summer season. The Staten Island R&B singer/songwriter’s Do it yourself approach is front and center as creator and director, bringing her entire world into vivid focus and absolutely reflecting her sonic experimental essence.

In the movie, LAYA usually takes on a lot of types and faces as she croons about a “late night time creep” with her significant other. Donning a black corset and vintage bob slash, she serenades listeners with simple charisma and formidable presence, lights up the camera in the most alluring way probable.

Initially unveiled solely through Amazon First music and offered by means of Warner Documents, “Sock It 2 Me” is LAYA’s reimagined rendition of Missy Elliott’s strike file. A bombastic and insidiously catchy protect of the authentic track, LAYA continues to carry her contemporary standpoint to R&B.

Since her inception, LAYA has showcased her skill to meld ethereal soundscapes with nostalgia-soaked musicality. She has a knack for crafting hooks that sense superior, garnering significant-acclaim for her previous initiatives.

“Sock It 2 Me” was LAYA’s Um, Hi EP has amassed 10 million worldwide streams, 1.7 million YouTube channel sights and 3 million views throughout enthusiast-generated videos on TikTok for “Nuts Down.” This visible follows the launch of her latest new music video clip for “On Sight.”

LAYA will be hitting the highway this summer months signing up for Teyana Taylor in NYC on the “The Previous Rose Motel” tour. She will also aid Alex Isley on her headlining Marigold Tour, offered by Femme It Ahead.

LAYA’s boundless creativity is born from a wish to press herself. The Staten Island-born artist has labored as a singer, songwriter, producer, artistic director, and visible artist-frequently shifting sorts and obtaining skills, simply because, for her, which is what development appears to be like like. Her vibrant yet susceptible acquire on R&B and pop features up a exclusive standpoint on existence and enjoy, driven by a want for newness.

The approaching release of her EP, Um Howdy, showcases her technique so significantly, but her very first one of 2022, “Brag,” with Fivio Foreign, is a retrofuturist victory lap-her slinky ’90s-indebted vocals echo carefully as she flexes what she’s achieved so considerably. Which is a great deal. Growing up close to musical theater and visible art, LAYA’s appreciate of effectiveness commenced in her childhood. But over time her musical energies targeted and crystallized, major her to the nostalgic, nonetheless ahead-wanting seem resonating with fans now.

Her 2020 breakout, “Sailor Moon,” showcased that visionary tactic and broadcast her auteur position. In addition to crafting the track, LAYA also shot, directed, and edited the visuals, on prime of doing her have hair, makeup, and wardrobe-all ability sets that remain main to her operate these days. The inclination to continually produce has specified her a leg up, in terms of attaining her earlier, present, and future ambitions. “Almost everything that I have gotten to this stage, I have labored for and produced come about,” LAYA suggests. “It failed to exist yesterday, but it exists currently.” And obviously, tomorrow.

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