10 several years ago, Leesburg debuted its Arts & Cultural District, hoping to spur expense from prospective enterprise in locating in the county seat’s cultural middle. A decade afterwards, those people similar hopes remain as city leaders relaunch the district and determine out how best to market the district.
About the weekend, Leesburg Mayor Kelly Burk presided over a delicate relaunch of the district at the Virginia Village browsing middle. It was a fitting spot, in the heart of the district, future to the Virginia Museum of Fantastic Arts’ viewing museum on wheels, and at a area ripe for redevelopment.
The district, which consists of the historic downtown location and parts of Catoctin Circle, was adopted by the Town Council in 2011 to really encourage arts-similar firms and businesses to find in town. Incentives which include Company and Skilled Profession License tax rebates, authentic estate tax rebates and zoning permit exemptions are presented. The Commission on Community Art created a marketing approach for the district in 2019, acknowledging that lots of regional citizens or visitors to the downtown location are not even aware the district exists. Take a look at Loudoun has also devoted its have web site on its website to selling the Arts & Cultural District.
When community artwork has sprung up all through the district and historic downtown more than the earlier ten years and downtown Leesburg has in truth develop into a vacation spot in its personal suitable, only a handful of businesses have taken edge of the incentives to identify in the district, town team acknowledged in a the latest presentation to the Town Council.
To market the district, and even to make city residents aware of its presence, signage and banners have sprung up during the town. The upcoming, and possibly most significant, final decision will occur down to how best to bring in much more arts businesses to the district, perhaps going again to the drawing board on presented incentives, and that is a little something town employees is billed with doing.
“We’re hoping to get extra persons conscious there is an Arts & Cultural District and then an interest in coming to that district, collaborating in it, getting a part of it,” Burk reported. “We have had a couple of corporations arrive simply because of the incentives but most definitely I assume we can glance at building the incentives much more attractive to an arts and culture sort of enterprise.”
Burk mentioned she was fired up for the visible imagery, by way of banners and signage, to commence to draw residents’ and visitors’ awareness to the district.
“People will start off to comprehend arts is crucial to Leesburg, and an critical ingredient to high quality of life listed here,” she mentioned.
To accessibility an interactive map of the district, and for additional info, go to visitloudoun.org/towns-and-sites/leesburg/leesburg-arts-cultural-district.