“No starving artists”: Savannah College of Art and Design leans into creativity as U.S. college enrollment drops


The pandemic, soaring expenses and questions around relevance had led to a 5% drop in enrollment at U.S. colleges in excess of the final two decades. But a single Georgia university is bucking the pattern thanks to a different strategy. 

For a class in sneaker style, or to shoot a virtual professional in the Arctic, head to the Savannah University of Artwork and Style and design — also recognised as SCAD — the place structure fulfills engineering. 

Enrollment is up 9% from the prior year. 

“We’re incredibly oriented toward creation, a lot more so than custom,” college president Paula Wallace told CBS Information. “Whereas other colleges may be extra emphasizing tradition more than invention.” 

Wallace mentioned the curriculum is critiqued and up-to-date a number of moments a 12 months. 

The most preferred majors are animation, filmmaking and vogue. Sneaker style is now a insignificant in a curriculum that’s evolving nimbly and nearly. It has an whole college committed to business enterprise innovation. 

“Not a ton of people, when they are implementing for a beauty marketing work, can say they majored in splendor and fragrance in higher education,” Hannah Harris, a 2022 graduate, told CBS Information. 

Harris reported she’s learned how to launch a merchandise and deliver her ideas to daily life. 

“Creativity is truly about creation that is relevant,” Wallace reported. “We don’t train everything that you are unable to get a excellent career in.” 

SCAD promises students have a 99% work price within 10 months of graduation — “no starving artists,” Wallace quipped. 

“Our pupils want to function at Disney, Google, L’Oreal, and people businesses want to hire and they do use from SCAD,” Wallace explained. 

Editor’s take note: An before edition of this write-up improperly mentioned that the Savannah Faculty of Art and Style and design gave most freshmen a VR headset. The college or university gives students entry to VR headsets from the very first day they are on campus, but the headsets are not presents.  


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