Vanessa Picken Named Chair-CEO of Sony Music Australia and New Zealand


Sony Tunes Amusement has named Vanessa Picken to the position of chair and CEO of Sony Songs Leisure Australia and New Zealand. Reporting to Sony Music Group Chairman Rob Stringer, she will commence her new function in September.

Based in Sydney, Picken will oversee all operations, artist signings, promoting, and small business partnerships for the enterprise, in accordance to the announcement. She also will forge new partnerships for artists with other Sony companies and identify alternatives for artists throughout multiple enjoyment channels this sort of as music, Tv, film, podcasting, gaming and extra.

Most a short while ago, Picken served as managing director of the independent tunes organization [PIAS] in Los Angeles, overseeing the advancement and restructure of the company’s label group and distribution business enterprise. In the course of her tenure at [PIAS], Picken’s focus was on repertoire and marketing campaign advancement, and played a essential function in the results of triple BRIT award-successful artist Arlo Parks as properly Day Wave, Röyskopp, Lykke Li, Mykki Blanco and Geese, amid other folks.

The go follows the sudden June 2021 ouster of longtime chairman-CEO Denis Handlin amid popular personnel grievances about a “nightmarish and toxic” liquor-fueled, male-dominated society at the business. Handlin, who begun at the firm in 1970 and rose to chairman-CEO in 2004, was deemed the most strong guy in the Australian music marketplace, having overseen the careers of Australian musical artists including Silverchair, the Veronicas and many others.

“After a careful and comprehensive recruitment system, we are delighted to have Vanessa join our firm in these types of a essential purpose,” claimed Rob Stringer, Chairman, Sony Songs Group. “Her extraordinary qualifications addresses so a lot of parts of the present day new music small business in Australia and New Zealand and her current leadership knowledge in the United States adds a international understanding to individuals present competencies. We imagine Vanessa will be a trailblazing executive foremost Sony Audio Australia to an thrilling long term.”

“I’m delighted to be coming household to be a part of Sony Audio Australia and New Zealand to just take the enterprise into a transformative subsequent chapter. Our strategies will concentrate on songs, allyship, and innovation, with a world mindset,” included Picken. “Sony New music has a renowned name for empowering its artists and creators, breaking down standard obstacles to set them at the heart of all the things it does. We will reaffirm our determination to the discovery and growth of new and rising talent throughout both of those countries, as well as increasing the industrial and creative possibilities for our roster of artists locally and internationally.”

Picken is also the founder of electronic company and label expert services company, Will come With Fries. The agency has led imaginative, marketing and promotion strategies for several artists, labels and companies including Powderfinger, Placebo, Help Act, Nettwerk Music Group, Pink Bull Data, So Recordings, Jess Mauboy, Speedy Wunderground and additional.

Picken began her occupation in the audio field in 2006 at EMI New music Australia, wherever she expended five a long time operating with the label’s nearby and intercontinental artists together with contributing to the success of artists like Robbie Williams. She is also the co-curator of Fastforward Sydney, a songs technological innovation conference for business leaders.


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