HONG KONG & LOS ANGELES–(Business enterprise WIRE)–The Hong Kong Tourism Board (HKTB) now officially launched a West Kowloon neighborhood plan, next really productive systems showcasing the Previous Town Central and Sham Shui Po neighborhoods, as aspect of its ongoing “Hong Kong Neighborhoods” marketing campaign. The “West Kowloon” neighborhood program highlights the district’s prosperous heritage and vibrant road life in Yau Ma Tei and Jordan, along with its two new planet-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open in the stop of the calendar year and following calendar year, respectively, and develop into landmarks in artwork and cultural tourism.

As artwork is inseparable from lifestyle, the West Kowloon community software builds a bridge concerning the local daily life of the bustling communities of Yau Ma Tei and Jordan, which are property to numerous historical architecture sites, time-examined suppliers and traditional craftsmanship, and the inventive entice of the WKCD. All through the steady evolution and revitalization, the neighborhood has various astonishing activities for the community and guests to uncover. The marketing campaign will attract folks from across the metropolis to rediscover it from new views to travel in-depth community tourism and promote financial activities in the neighborhood though worldwide borders are not fully opened.

HKTB Executive Director Mr. Dane Cheng explained, “Experiential tourism is a growing and inspiring development, specially exactly where it blends arts and lifestyle with authentic regional lifetime. The HKTB has decided on to start this large-scale promotion before borders reopen due to the fact we want people to savour the expertise 1st and find concealed gems in their group, rekindling their enthusiasm and appreciation and creating a harmonious art-existence aura in the West Kowloon neighborhood. We hope Hong Kong individuals will then share their activities with buddies and family exterior of Hong Kong. Besides, readers all-around the entire world are eager to travel as quickly as travel constraints are eased, and we will be in a position to capitalize on the chances if we are effectively ready in advance. We are also encouraging tour operators to generate in-depth tours for Hong Kong inhabitants to help them plan ahead for the return of intercontinental people.

The HKTB believes the West Kowloon neighborhood method will not only drive domestic tourism and encourage use, but also spread a optimistic information and showcase Hong Kong’s new artwork and cultural travel options to the world and fire up fascination in the district between visitors, who are eager to return as before long as borders reopen.”

Five strolling routes to uncover a loaded heritage

Starting from the beautiful shoreline at the West Kowloon Cultural District, the “West Kowloon” neighborhood software extends to Yau Ma Tei and Pitt Road, and spans along Nathan Street to get to streets and paths about Austin Highway, Jordan.

To replicate the special qualities of every area, there are five thematic strolling excursions centered on Heritage & Craftmanship, Cultural Arts and Culinary Arts. The routes address lots of small-recognised corners of the metropolis that are usually ignored by citizens and site visitors alike, such as a guide shop concealed in the Tin Hau Temple, a seafood cafe remodeled into an artwork resort, and a condiment retailer selling western dishes fused with common fermented tofu.

The routes present recommendations for much more than 50 points of desire, retailers, and places to eat, and are out there as an interactive e-map on the West Kowloon neighborhood campaign web site of the HKTB internet site. Special delivers have been organized with retailers and eating places in the community for men and women who just take section in the walks to persuade paying.

Photograph place with stunning massive-scale artwork installations

Art is a central topic of the West Kowloon community system. In addition to the M+ and the Hong Kong Palace Museum, the HKTB has teamed up with “FriendsWithYou,” a pop-artwork duo that includes Samuel Borkson from Florida and Arturo Sandoval III from Cuba, to convey their gigantic art installation and signature pop-artwork people to Hong Kong and share the optimistic vibes to the neighborhood. The installations will be in the Artwork Park in the West Kowloon Cultural District from September 23 to October 14 with free admission, supplying readers the possibility to take pleasure in worldwide artwork displays and build photo reminiscences.

A variety of spots will be decorated as component of the promotion. The footbridge and subway concerning the WKCD and Jordan will be remodeled into an “Arts Corridor.” Thematic buntings with a plan webpage QR code will be shown around the Yau Ma Tei and Jordan MTR stations and on lampposts along Museum Drive. Virtual site visitors can also delight in promotional movies featuring effectively-recognized personalities from the community, who tutorial viewers together the streets and sidewalks and give their very first-hand views to viewers worldwide who are now unable to check out in particular person.

For a lot more facts about the “Hong Kong Neighborhoods – West Kowloon” campaign, be sure to go to www.discoverhongkong.com/westkowloon-en.

Members of the media can down load the press launch and photographs from the following back links:

Press launch: https://www.discoverhongkong.com/eng/hktb/newsroom/push-releases.html

Photographs: https://hktb.filecamp.com/s/2021_West_Kowloon_Neighbourhood/fo

“West Kowloon” method webpage: https://www.discoverhongkong.com/westkowloon/en