Swamp Head, other Gainesville breweries get inventive

A collection of cans designed by Adam Chancey for Gainesville's Swamp Head Brewery. [Molly Eveleth/Swamp Head Brewery]

When seeking for the fantastic can of beer, you will most likely appear for your beloved model, but you’re also probably to be swayed by the layout of the packaging by itself.  

From streamlined seems to colorful labels with daring style aspects, a large amount of thought goes into the system for graphic designers. Various Gainesville breweries utilize both community expertise and others from close to the country to generate cans that excite beer drinkers. 

“As a designer, I obtain things all the time just based mostly on how packaging appears to be,” said Adam Chancey, the Gainesville-based complete-time graphic artist for Swamp Head Brewery. “It’s one of the reasons why we feel about them specially when they’re going out to keep shelves.” 

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A can of Tropical Vibes mango guava wheat, designed by Adam Chancey for Gainesville's Swamp Head Brewery. [Molly Eveleth/Swamp Head Brewery]

Chancey explained he just can’t preserve count of how lots of labels he’s intended for the brewery. In 2020 alone, he stated, he intended some 200. 

“With us getting shut down, we had been seeking to place out a great deal of constrained releases,” he stated. Prospects picked up their circumstances to go from Swamp Head during the pandemic, but the faucet room lately opened the moment once again.  

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