Warner New music Asia has inked a strategic alliance with the Thailand-dependent independent label What the Duck, through the signing of singer-songwriter Valentina Ploy.
The deal will see Warner Audio Asia incorporate the Bangkok-primarily based act to its roster of artists, and will guidance the What the Duck label in its get the job done to elevate the artist’s occupation.
Warner Songs will “harness the support” of Warner Music Thailand to “strengthen [Ploy’s] domestic lover base”, and introduce her get the job done to listeners across Asia and beyond, states the firm
Ploy commenced releasing audio with What the Duck in 2019.
Due to the fact then, she has amassed just about 40 million streams on Spotify and has charted in Indonesia, Philippines, Singapore, Taiwan, Thailand and Vietnam, says Warner Tunes.
The single Bla Bli Blu will be Ploy’s initial formal launch with Warner Music, unveiled on 28 April 2022.
The partnership marks Warner Music’s most recent transfer in Asia.
The company expanded its presence in Vietnam in 2020, launched the dance imprint Whet Records (2021) and hip-hop label Asiatic (2021), introduced ADA, its unbiased artist and label providers arm, in 2020, and expanded its domestic rosters in key markets.
The organization also named Chris Gobalakrishna and Jonathan Serbin as Co-Presidents of Warner Songs Asia in November very last year.
“[Valentina Ploy] represents the new era of singer-songwriters in Asia.”
Jonathan Serbin, Warner Songs Asia
Jonathan Serbin, Co-President of Warner Music Asia, mentioned: “We are delighted to announce the signing of Valentina to Warner Music Asia.
“An really gifted musician, she represents the new generation of singer-songwriters in Asia.
“The kinds and themes of her music, and the variety of languages that she can sing in, let her to attain an extremely wide viewers with her tracks.
“We glimpse forward to bringing her audio to new music fans throughout the world. And it’s a fantastic way to launch our partnership with What the Duck, a serious pioneer in the Thai tunes scene.”
“It’s usually been a desire of mine to convey my tunes to the planet.”
Valentina Ploy
Valentina Ploy, included: “I am so content to be doing work with Warner New music.
“Very enthusiastic and grateful to come to be element of the family as I feel that they guidance my eyesight of building my artist occupation past limitations.
“It’s often been a aspiration of mine to bring my new music to the environment and Warner Tunes is perfectly suited to aid me reach the widest viewers probable.
“With Warner Audio and What the Duck, I’ll have an awesome set of partners that will support me reach my vision and target. Just cannot wait to release my songs on Warner Music in the weeks and months forward.”
“Valentina has currently demonstrated herself to be a well known and impactful star in Thailand.”
Karl Kongkham, Warner New music Thailand
Karl Kongkham, Managing Director of Warner Audio Thailand, stated: “Valentina has already proven herself to be a common and impactful star in Thailand.
“Together with Warner Music Asia, we will function with What the Duck to continue on to develop her supporter base in this article at residence, even though plugging into Warner Music’s extensive community in Asia and beyond, to allow this Thailand-based artist to become a truly intercontinental star.”
“The partnership with Warner Music will permit [Valentina Ploy] to unfold her audio even additional.”
Samkwan ‘Moy’ Tonsompong, What the Duck
Samkwan ‘Moy’ Tonsompong, Managing Director of What the Duck, extra: “We are excited to collaborate with Warner Songs Asia on this project.
“We have labored with Valentina for a variety of a long time, and have witnessed how she connects with lovers. Now, her base in Southeast Asia and Taiwan is fairly strong.
“The partnership with Warner Audio will make it possible for her to distribute her new music even further more.”New music Organization Around the world
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