SEO is the process of using various search engine optimization techniques to improve the visibility of a website or a web page in a search engine’s unpaid results. The information is then used to determine how well a site ranks for specific keywords or phrases. Search engines use algorithms to determine what content appears at the top of their listings, but they also make use of human review processes to ensure that the most useful and relevant content is spread throughout the index.
In an ideal world, SEO would provide free organic traffic and conversions for any site owner who wanted it. Unfortunately, this is not always possible because there are many factors involved in marketing and SEO, including:
Crawl rates: Some crawlers won’t crawl your site at all because they have too many other pages to index.
Search engine guidelines: Google has their own rules about what’s allowed on their index (and how long it stays there) and other search engines may have similar policies.
Search engine spidering: Spiders are programs that crawl websites looking for links back to them (or for other links pointing directly at them). Some spiders only crawl once per day; others can run continuously overnight — depending on how fast your server responds when told to crawl something by it’s
White hat SEO
White hat SEO, also known as ethical SEO, is a process that uses good, legal methods to find and rank your site higher in search results. White hat practices are not only used by the people who create content for a site; they’re also used by businesses who want to improve their online visibility.white hat SEO is about using safe, ethical practices so you can get high rankings on search engines such as Google and Bing. These practices include:
Using keyword research tools (such as Moz) to find long-tail keywords that don’t have too many competitors yet still have a high search volume
What is backlinks
Using anchor text links to link back to your website from other sites (called backlinks)
Optimizing images so they load quickly and are easy for visitors to understand what they see
Creating descriptive content that answers the questions people ask when they search for terms related to your business
black hat SEO, white hat SEO
While there are some gray areas with black hat SEO, white hat SEO is completely ethical. White hat SEO is not just about being ethical; it’s also about avoiding penalties from Google AdWords or Bing Ads. Even if you’re using gray-hat tactics, if you follow all of the guidelines outlined by Google on how to do so, you can be confident that your audience will be able to find you easily and at the top of search results when they are looking for what you have to offer.